Conservatives' New Weapon Against Wokeness

     It sure seems like it might be a bad time in American history to be a conservative. The traditions and values that you believe in appear to be in jeopardy every day. They are mocked and made fun of every day by the left, and socialism seems like it is rapidly creeping in. The religions of the left are undoubtedly climate change and wokeism. They believe that if you do not go along and comply completely with their agenda that will bankrupt the nation at an even more rapid pace than deficit spending will, and, as Barack Obama once told us that the left was well on its way to doing, fundamentally transforming America into something that it was never intended to be, you are by definition a combination of a racist sexist bigoted homophobe/transphobe, and your life must be destroyed.

     Conservatives, except for a few politicians and a few loud voices in conservative media, have largely just kept quiet, and avoided these freaks as best they could. We gather amongst ourselves, and we kind of just know by looking and chatting with others, who other conservatives are. We don’t even need a secret handshake. But the recent situation involving Anheuser-Busch and Bud Light, should have made it very clear to conservatives, that speaking up and speaking out, in any way possible, might just get results.

     So, by now, we all know the story. Anheuser-Busch, and specifically Bud Light’s obviously woke V.P of Marketing, Alissa Heinersheid, thought that Bud Light’s image was one of being, as she put it, “fratty and out of touch.” Bud Light then went out and found a new March Madness spokes “person” in transgender internet influencer Dylan Mulvaney. Well, that decision did not go over well with Bud Light’s customer base. Long story short, Bud Light has lost roughly $5 billion in sales and stock value. Turns out Bud Light customers are really not identifying with Dylan Mulvaney.

     Now there may be yet another way for conservatives to perhaps, not necessarily boycott a particular product or service, but just be able to put their money where their values are. A consumer advocacy group called Consumers’ Research has introduced something called “Woke Alerts.” Woke Alert is a free direct to consumer texting service that will send out text messages to those who have signed up for the service, letting them know when a corporation or service decides it will cave to the woke mob. The new service will be backed by a massive digital movement so potential customers will be aware of it and sign up for it. It is a direct extension of Consumers’ First Initiative, who have brought the wokeness of such companies as Coca-Cola, Nike, and American Airlines to the attention of customers.

     Will Hild is the executive director of Consumers’ Research and says that it is their belief that companies, and corporation need to be focused on customers and not woke politicians and activists. Woke Alerts will also not just inform customers when their favorite brands have decided to go woke but will try to offer a little background information on what might be a true reason behind the company’s actions. Hild also goes on to explain that the heads of many of these companies are after a high Corporate Equality Index (CEI). These scores are handed out by the Human Rights Campaign, the largest LGBTQ+ political lobby in the world. Get on the bad side of those dishing out the CEI scores, and companies risk compensation cuts and smaller bonuses, and investment dollars can disappear from also woke asset management firms like BlackRock, Vanguard, and State Street Bank. Don’t play along with the world’s biggest shake down scheme and raise that CEI score and your employees’ 401Ks begin to shrink, is basically how it works.

     Reaction from the left is rather amusing. Anna Bahr is a political consultant with Left Flank Strategies. In an interview with Axios she said, “I hate to break it to the radical right, but people in this country are a lot more concerned about paying for an eighty-dollar tank of gas than the color of their Budweiser bottle.” Really Anna? Hate to break it to you, but people are concerned about paying for an eight-dollar tank of gas because of your guy, that incompetent buffoon in the White House. Rep. Robert Garcia (D-CA) said predictably, “The right-wing is hell-bent on moving our country backwards, and this new text service is laughable.” If it is laughable, why are you bothering to pay attention to it?

     As conservatives, we spend a lot of time feeling like we are outnumbered. And the reason we think we are outnumbered is that the media makes us think we are. We know they lie about everything else. Why aren’t they lying about that too? What if we aren’t outnumbered? What if there really are more of us than there are of them? Conservatives also spend a lot of time squandering a whole lot of power when we believe the media when they tell us that we are the fringe, that we are the ones that are out of touch. If that is the case, why are cases upon cases of Bud Light still sitting on store shelves?

     If the whole Bud Light episode has taught conservatives anything at all, it should be just how powerful our voices really are, and clearly, just how many of us there really are. And when the next company that decides to go woke, and then goes broke, we can offer them an ice-cold Bud Light. Then we will see who is laughing.